The Psychology

The near-miss on a slot machine is not bad luck. It is an engineered psychological event, patented and optimised to keep you spinning. Once you see the mechanism, you cannot unsee it.

3 articles published · 2 in development

01

The Near-Miss Effect

The near-miss on a slot machine is not bad luck — it is an engineered psychological event, patented and optimised to keep you spinning. Prof. Boston traces the research from B.F. Skinner's pigeons to modern slot design patents.

Slot DesignDopaminePatents
Read the analysis →
02

Variable Reward Schedules

Casinos don't pay on a fixed schedule — they pay on a variable-ratio schedule, the single most addictive reinforcement pattern ever documented. The same mechanism drives social media feeds, loot boxes, and every slot machine on the floor.

ReinforcementSkinnerAddiction
Read the analysis →
03

Loss Aversion in Casinos

Kahneman and Tversky proved that a £50 loss hurts roughly twice as much as a £50 win feels good. Casinos build their entire architecture around this asymmetry — from bonus structures to cashout friction.

Prospect TheoryKahnemanDecision-Making
Read the analysis →

Coming next

Anchoring & the Illusion of Value in Casino Promotions

Sunk Cost Fallacy — Why Players Chase Losses

See the psychology in action — the best real money slots guide applies RTP and volatility analysis to every game, with live calculators that show how these behavioural mechanisms affect your bankroll.

← Back to Prof. Boston